E-commerce
has starting maturing
in India .
However, e-commerce in India
is still managed more from the commercial point of view and lesser from
legal
angle. A major portion of e-commerce activities in India
consist of online travel agencies and companies. Other segments of
e-commerce
are still evolving in India .
Most
online travel agencies in India
are using e-commerce method without realising that e-commerce also
requires
legal compliances. For them mere opening of a website is enough to
start
e-commerce business in India .
These
online travel agencies
cannot be blamed as cyber law awareness in India
is missing. Further, e-commerce
laws in India are still evolving and e-commerce
stakeholders in India
are not aware of cyber law due diligence in India.
However,
ignorance of law is no
excuse. This is more so when the cyber due diligence for Indian companies
is now well
established. For instance, cyber due diligence for foreign websites in
India, cyber due diligence for press and media in
India, cyber due diligence for PayPal and online
payment transferor in
India, etc have already been discussed.
Thus,
legal formalities required for starting
e-commerce business in
India must be well understood by online travel agencies
operating in India .
Similarly, legal requirements to start an e-commerce
website In India
must also be well understood by online travel agencies operating in India .
In short, legal requirements of undertaking e-commerce
in India must
be duly complied with by online travel agencies operating in India
in order to get maximum benefits out of e-commerce business in India .
In
a related development, private
airlines IndiGo and Jet Airways have accused MakeMyTrip of offering
arbitrary
and opaque fares despite objection by the Directorate General of Civil
Aviation
(DGCA). Opaque fares is a trade practice where a portal sells heavily
discounted tickets but does not disclose the name of the airline until
the
payment is made by the customer. This, at times, results in using the
services
of an airline that the customer does not wish to avail.
Reacting
to this situation, IndiGo
has withdrawn all content from MakeMyTrip and Jet Airways has limited
the
ticket sale to five seats a day on MakeMyTrip.
MakeMyTrip
has already removed bargain
fares from its site but it is claiming that it did so on March 28th
2012 itself due to the fact that DGCA had asked airlines to stop
publishing
opaque fares and users could now see all flight details before making
the
payment. The opaque fare issue had come to light recently following
Kingfisher
Airlines’ flight cancellations. Travel portals had put up a note saying
the
carrier was not part of the bargain fares.
However,
despite this
clarification, some believe that MakeMyTrip is offering an unrealistic
rate
that is killing the market competition. They believe that MakeMyTrip is
acting
like a banker to Kingfisher Airlines.
MakeMyTrip
has also clarified the
issue through a statement that claims that fares and inventory on its
website were
controlled by airlines and all the fares are displayed according to the
guidelines received and approved by airlines, including special fares,
which
are approved by participating airlines.
According
to Praveen Dalal,
managing partner of ICT law firm Perry4Law
and leading cyber law expert of India ,
“E-commerce laws and regulations in India
need to be streamlined. This must include the regulation of online
travel
agencies operating in India .
Further, these online platforms are also required to observe cyber due
diligence and follow the cyber law of India
to escape various financial, civil and criminal liabilities opines
Dalal.
Presently,
there are no express
regulations that can regulate the operations and functioning of travel
agency
portals in India .
We need specific industry regulation for online travel agencies of India .